Exclusive Hair Texture & Hold Productsfor All Hair Types

Create Any Look with the Right Texture and Hold Products

Some days you want undone, effortless waves that look like you did nothing. Other days, you want a structure that holds its shape from morning to evening. Most days, you want something in between. The right texture and hold products make all of it possible without stiffness, stickiness, or having to start over halfway through the day.

The Number 4 Texture and Hold collection gives you the full range, from soft piecey separation to firm, lasting structure, with clean vegan formulas that keep hair healthy while giving it exactly the shape you had in mind.

Texture and Hold Products for Every Look You Want to Create

For loose, lived-in texture and soft waves, Sugar Texturizing Spray delivers effortless movement and separation on damp or dry hair. Texture Styling Crème adds pliable definition and frizz control with a flexible finish that never looks overdone.

For styles that need shape before heat, Blow Dry Lotion primes hair for a smooth, controlled blowout, while Styling Foam builds body and lift from root to end. Thermal Styling Spray protects hair during heat styling while locking in shape and reducing drying time.

When hold and longevity are the priority, Support Solution Priming Gel delivers medium support with conditioning, while Firm Hold Gel provides stronger control for defined looks that need to last all day. To lock any style in place, Mighty Hair Spray and Non Aerosol Hair Spray both hold hair with flexible, humidity-resistant memory that still lets it move naturally.

Texture and Hold Formulas That Never Compromise Your Hair

Flexible styling resins deliver hold without flaking or residue. Botanical actives like acai berry, hibiscus, and moringa protect hair from heat and humidity throughout the styling process. Every formula is sodium and sulfate-free, paraben-free, vegan, and made in the USA.

Find Your Perfect Texture and Hold Routine

For the complete styling toolkit, explore the Style Collection. Take the Hair Quiz for a personalized routine matched to your hair type and the looks you love.